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Since we've changed platforms we are very happy to unveil this new feature.  We hope that you will tune in for some insider knowledge about what happens behind the scenes, as well as full access to look books, style guides, and reviews!  As part of the blog launch, we'd like to outline our core ideals. Here's what we're all about:

Representation Matters:

Since day one it has been a priority to showcase diverse women on our site.  It's important to us that we use models of color, models with different body types, and models with different sexual and gender identities.  With a shoe-string budget, we have been incredibly lucky to have great friends who really believe in what we are trying to accomplish and have volunteered their time to help us achieve this goal. In 2017 we hope to expand our models to include those over age 35, plus size women of color, and more androgynous or gender non-conforming models.

At this time, our core size range is 34-40 E-G and M-2X.  We're focusing on full bust women between straight and plus sizes simply because that's where the majority of our customers are falling at this stage of the game! Although we focus most heavily on this size range, we carry bras as small as 32B or as large as 48F, and sizes XS-5X.  As the shop continues to grow, we are looking forward to expanding our core size range even further.

We Wear Our Stock:

Whenever possible, we personally try a brand before we stock it.  If one of us hasn't experienced a brand firsthand, we spend a lot of time with the product at a trade show before we buy! Because it's impossible for us to try out every item we bring in ahead of time, we stick with brands that we wholeheartedly trust.  With rare exception, this policy has worked incredibly well, and has allowed us to provide products that we stand behind 100%.

Lingerie Is For YOU:

Our imagery and our lingerie is specifically intended to make you feel good. Fortuna Femme is about empowering women to feel incredible.

Sensitivity And Fit Concerns Are Important:

Lingerie is what you wear closest to your skin, if it digs in itches or doesn't fit right you'll be thinking about it all day.  It's our goal to help you find that perfect fit, and including search functions for your sensitivity and fit issues is the least we can do! Items are filtered in to categories based on our experiences with the products, so we encourage you to provide feedback or reviews on your experiences.

 

We hope that you enjoy this new feature!  Is there a specific topic that you'd like to hear about?  If so, let us know in the comments! 

January 25, 2017 by Amanda Lea

Comments

Emily

Emily said:

This is why you’re my favorite lingerie shop around! My Leigh bra from your shop is the absolute best bra I’ve ever owned. Your commitment to representing the diversity of lingerie-wearing people is a model for the entire industry. Keep up the amazing work!

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